debunking ODDFUTURE

Over the past few months, Odd Future have exploded onto the music scene, leading the charge for the New West. But though they hail from Los Angeles, the collective actually prefers to be known as "new rap group Odd Future" as opposed to "new L.A. rap group Odd Future." This penchant for not being boxed in is part of what's fueled their success, which has seen them performing at the mtvU Woodies; in the pages of nearly every skate, music and pop-culture publication; taking over "Late Night With Jimmy Fallon";

One special moment was the group's appearance on "Late Night With Jimmy Fallon." A masked Tyler and Hodgy Beats took the stage alongside the Roots to deliver an unforgettable, manic performance of Tyler's "Sandwitches." The performance garnered OF plenty of mainstream attention.

"Our musical guy Jonathan said, 'Yeah, Odd Future is coming in three weeks,' and I was like, 'Nah, not that Odd Future. Maybe it's some rock band called Odd Future,' " Roots drummer ?uestlove recalled of the "Late Night" gig. "And he's like, 'No, no that Odd Future,' and the first thing I thought of was, 'Oh, damn. I'm gonna lose my job!' ... It's been a long time since something to the level of N.W.A has been that menacing and that scary."

Schnipper also said Odd Future owed a lot of their success to new fans joining their circus. OF had released a bevy of free albums before they caught the mainstream's attention, leaving newcomers with a lot to catch up on.

"By the time everyone jumped on them, they had already had a full body of work that had already been on the Internet and around, so I think to some degree, that's exciting, because here is somebody you didn't know about, and then you can go to page 102 on a Tumblr and 4 million mixtapes. There's a body of work there to be explored that's all pretty solid."